For Governments & Tourism Authorities
Connect your healthcare strengths with international patient demand. MetaVida brings together market intelligence, clinical partnerships and localized marketing to help you build a long-term medical tourism strategy.
Destination marketing
Your destination’s appeal extends across its hospitals, specialist expertise, hospitality and services for patients and their families.
We help you bring these strengths into a clear proposition for international audiences, supported by coordinated campaigns across healthcare providers and the wider destination.
From identifying priority markets to measuring campaign performance, our approach connects destination positioning with practical demand generation.
The regional opportunity
Dubai provides a regional benchmark for the scale of medical tourism and its contribution beyond healthcare.
Dubai welcomed more than 691,000 international health tourists in 2023.
Those visitors spent more than USD 280 million on healthcare services during the year.
Dubai also reported approximately USD 626 million in indirect revenues from health tourism in 2023, illustrating its wider economic contribution.
Dubai Health Authority · Dubai, 2023. USD figures are rounded conversions at USD 1 = AED 3.6725. View source
How MetaVida supports you
Understand where your destination can compete and which audiences to prioritize. We assess comparable medical tourism markets, clinical strengths and patient needs to identify opportunities and shape your strategy.
Give international patients a clear reason to consider your destination. We develop messaging around its healthcare capabilities, accessibility, cultural fit, hospitality and recovery environment, tailored to the markets you want to reach.
Bring hospitals and clinics together around a shared destination proposition. We develop coordinated campaigns that showcase complementary specialties, with co-funded models where appropriate.
Reach audiences through content, languages and channels suited to each market. Our approach includes Arabic-first communication for GCC audiences and country-specific messaging across search, social, video and editorial content.
Make your destination’s healthcare offering easier to find and understand. We develop destination hubs, specialty pages and useful content structured for search engines and AI-assisted discovery.
Understand how audiences respond across markets, channels and participating providers. We establish campaign measurement and reporting around agreed objectives, using the findings to guide investment and improve the programme over time.
The destination. The care. The complete journey.Beyond the hospital
Help patients and their families understand what a healthcare journey could look like.
We bring together content about:
Each story reflects the destination’s actual capabilities and the needs of the audience considering it.
Our approach
Review your destination, benchmark relevant markets and identify the audiences and specialties with the strongest strategic fit.
Define the destination proposition, participating providers, campaign objectives and opportunities for joint investment.
Create localized content, destination pages and campaigns that connect the destination story with relevant clinical services.
Review performance, learn which messages and markets respond, and use those findings to shape the next phase.
OUR CLINIC NETWORK
Explore the countries with clinics listed in MetaVida’s directory.
12 countries • One connected networkSource: MetaVida clinic directory · checked 3 November 2026.
Explore Our ClinicsWhy MetaVida
We work with governments, tourism boards, destination management organizations and healthcare stakeholders seeking a coordinated approach to medical tourism.
Whether you are establishing a new programme or strengthening an existing one, the scope starts with your destination’s priorities.
Government bodies, tourism authorities, destination management organizations and institutions responsible for developing or promoting a medical tourism destination.
Yes. The strategy can bring participating providers together under a shared destination proposition while giving individual specialties and services their own campaign focus.
Co-funded campaigns can form part of the programme. The model depends on the participating organizations, shared objectives and agreed responsibilities.
We begin with market research and comparable-market analysis, considering your clinical strengths, audience needs and destination accessibility. Those findings inform market priorities and campaign planning.
Start a conversation
Tell us about your destination, healthcare ecosystem and growth priorities. We’ll discuss how research, partnerships and marketing can support your next stage.
info@metavida.comLooking to promote your hospital or clinic?
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